Data  ·  healthcare  ·  product  ·  strategy

Making data, analytics, and tech easy for those who need it most.

I work with business leaders, clinical teams, and growing organizations to cut through the noise — turning data into real decisions and half-formed ideas into working systems. Based in Southern California, working nationally and remotely.

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13+ Years of data & product leadership
30+ Products shipped & systems built
190+ Locations supported nationwide
10+ Peer-reviewed publications
190+ 98% 4.9 65%

I'm the bridge between your data and your decisions.

Here's what I've noticed after 13 years in this work: most organizations don't have a data problem. They have a translation problem. The data's there — it's just not speaking the right language to the right people. That's the gap I exist to close. Whether you need a full analytics overhaul, a sharper product strategy, or someone to finally decode what your data is actually telling you — that's exactly where I come in.

Expertise & services

Here's where I do my best work

Every service is built around real experience and a genuine commitment to your outcomes — not a templated deliverable.

Analytics & measurement strategy

Full-lifecycle data support — from collecting the right data to knowing what to do with it.

How I support this work

  • Define KPIs and outcome measures that actually matter
  • Design data collection processes from scratch
  • Determine where and how to capture the right fields
  • Clean and structure messy or fragmented datasets
  • Conduct statistical analyses (SQL, Python, R, SPSS)
  • Build executive dashboards and BI reporting
  • Translate findings into clear, actionable recommendations
  • Support academic, quality improvement, and payer reporting

What this looks like in practice

I've led clinical data analytics across large-scale behavioral health networks spanning 190+ locations nationwide, co-authored 10+ peer-reviewed publications, and built enterprise BI reporting systems for executive and frontline teams across multiple healthcare organizations.

Use cases

  • Business and operational performance metrics
  • Patient and client outcome tracking
  • Product analytics and usage data
  • Research and quality improvement
  • Payer negotiations and regulatory reporting
  • Marketing and program performance

Engagement options

Project block

10 hrs of analysis (cleaning, coding & findings) + a live walkthrough

$1,500–$2,000 / block

Monthly retainer

8 hrs/month — 3 hrs live + 5 hrs async work & deliverables

$1,400–$2,000 / month

Best for: Healthcare orgs, behavioral health practices, startups & small businesses ready to get real value from their data

$150–$250/hr  · custom scoping available

Product management & strategy

Data, analytics, and product thinking working together — at whatever stage your product is in.

How I support this work

  • Assess product-market alignment and current state
  • Define and prioritize a clear product roadmap
  • Clarify requirements across stakeholder groups
  • Align clinical, operational, and executive priorities
  • Build analytics into the product foundation
  • Strengthen execution and delivery systems
  • Bridge the gap between data and product teams
  • Maintain and evolve products past launch

I support products at every stage

  • Idea — early concept validation and framing
  • Early build — requirements, structure, and scoping
  • Growth — roadmap refinement and scaling decisions
  • Optimization — performance, usability, and adoption
  • Stabilization — governance, sustainability, and handoff

What this looks like in practice

Over 30 products shipped across healthcare and tech environments. Experience leading analytics product development inside large national health systems, collaborating with major research institutions, and building the systems that help clinical and business teams actually use what they've built.

Best for: Healthcare tech companies, startups, and growing orgs who need senior product thinking without the full-time overhead

Custom pricing  · scoped to your project

Project & operations optimization

I step in wherever you are — early concept, mid-project, stalled initiative, or a system that just needs to work better.

How I support this work

  • Assess current state workflows, tools, and systems
  • Identify where things are slowing down or breaking
  • Redesign and optimize for clarity and efficiency
  • Support stuck or stalled projects from mid-point
  • Build structure into teams that have outgrown their process
  • Translate vision into a clear, executable plan
  • Enhance existing systems — without burning them down

What this often looks like

  • Workflow documentation and SOP development
  • Project scoping and planning support
  • Team alignment and change management
  • System selection and implementation strategy
  • EHR and data integration support (healthcare)
  • Process automation and governance setup

Starter package

Operations assessment

Discovery + current-state analysis + written recommendations report + 90-min walkthrough

$1,500 / flat rate

Best for: Teams whose processes have outgrown their systems — or anyone stuck, scattered, or scaling faster than their infrastructure

From $1,500  · project-based

The EASE Method™ — GTM strategy package

A human-centered go-to-market framework that puts connection before conversion — and consistently outperforms the alternative.

E

Empathize

We start by genuinely understanding your audience's world — not their demographics, their daily reality.

A

Align

Your message, market, and moment get locked in together — no guesswork, no spray-and-pray.

S

Strategize

A thoughtful, complete GTM roadmap that connects your value to what your audience actually needs.

E

Execute

Intentional touchpoints that build trust before they ask for anything — because that's how people buy.

What's included

  • Deep audience empathy research and profiling
  • Full GTM strategy document with phased rollout
  • Messaging framework and positioning guide
  • Campaign concept development (channel + content)
  • Metrics and success tracking plan
  • 60-day check-in post-launch

What you can expect

  • A clear, human-centered path to market
  • Messaging that actually resonates — not just converts
  • A brand that feels like a support system, not a pitch
  • Real differentiation in a crowded space

Who this is for

Any founder, operator, or team launching something new — especially in healthcare, wellness, or mission-driven industries where trust is the product.

Best for: Teams ready to launch with intention — not just speed

$2,500–$5,000  · package pricing

Coaching & mentorship

Real talk. Lived experience. Practical support for people who are ready to grow — on their own terms.

Who I work with

  • Women in tech and data
  • Working moms navigating career and ambition
  • Healthcare and clinical professionals
  • Product and analytics leaders
  • Professionals in transition or recovering from burnout
  • Early-career analysts building confidence
  • Leaders stepping into their next level

Community & mentorship work

Active mentor through formal organizational programs and the Women in Big Data network. Founder of a free monthly community call for professionals in transition. Member of Tech Ladies, Women in Data, and Women in Big Data.

Session formats & pricing

Single session

60-min 1:1 coaching or career strategy call

$250 / session

Monthly package

2 sessions/month + async support between calls

$450 / month

Strategy intensive

Half-day deep dive: career clarity, leadership, or transition roadmap

$750 / session

Advisory retainer

Ongoing fractional leadership advisory — custom scope & cadence

Custom / scope-based

Best for: Smart, driven people who are ready — they just want someone genuinely in their corner who has actually been there

From $250  · coaching & intensives

Speaking & workshops

Energetic, warm, and grounded in real expertise — with the kind of depth that actually sticks.

Topic areas

  • Healthcare analytics and behavioral health outcomes
  • Making data accessible for non-technical leaders
  • Women in tech, STEM, and leadership
  • Human-centered leadership in complex organizations
  • Career development as a working mom in tech
  • AI readiness and practical innovation strategy
  • KPI development and outcomes measurement

Format options

  • Conference keynotes and panel discussions
  • Team workshops and training sessions
  • Lunch-and-learns and executive briefings
  • Virtual and community events
  • Data literacy training for clinical teams

Past engagements include

International Conference on Eating Disorders (NYC, Chicago, Prague), Eating Disorders Research Society, International Weight Stigma Conference (London), Midwestern Psychological Association, American Psychological Association (Denver), and Pediatric Academic Societies (Baltimore).

Best for: Conferences, healthcare organizations, tech companies, women's leadership events, and community organizations

Inquire about speaking
Something else?

If it's in my wheelhouse, I'm probably game.

My work spans a wide range of industries, project types, and problems. If you're not sure whether what you need fits neatly into one of the categories above — reach out anyway. Some of the most rewarding projects I've worked on didn't fit a standard box.

Let's talk about it
Data governance KPI frameworks Stakeholder alignment Power BI & Tableau SQL · Python · R ETL & data engineering EHR integration Change management Strategic planning Outcomes measurement AI readiness Team training Academic research BI architecture Clinical analytics Executive reporting Data storytelling Implementation strategy
Ways to work together

Flexible engagements built around you

Not every need fits the same mold. Here's how we can structure our work — from a focused sprint to an ongoing partnership.

01

Project-based partnership

Scoped work with a clear start, deliverable, and end. Best when you have a defined problem and need real, tangible results — fast.

Best for: Analytics builds, system audits, product launches
Scope: Defined timeline + deliverables
Outcomes: Tangible work product, clear recommendations
02

Retainer / fractional leadership

Consistent strategic support without the overhead of a full-time hire. I show up proactively and operate as a real extension of your team.

Best for: Orgs needing ongoing data, product, or strategy leadership
Scope: Monthly hours — mix of sync and async
Outcomes: Sustained momentum, strategic continuity
03

Advisory / strategy intensive

Deep-dive thinking in a compressed timeframe. Walk away with a clear roadmap and the confidence to move forward.

Best for: Leaders at a crossroads — new direction or fast-moving opportunity
Scope: Half-day or full-day intensive
Outcomes: Strategic clarity, prioritized action plan
04

Coaching & mentorship

Personal, professional, or leadership coaching — rooted in real experience and built around where you actually want to go.

Best for: Professionals in transition, women in tech, emerging leaders
Scope: Single sessions, monthly packages, or ongoing
Outcomes: Clarity, confidence, a real plan for growth
05

Speaking & workshops

Engaging, grounded, and backed by genuine expertise. I bring the data, the story, and the human connection every room deserves.

Best for: Conferences, team trainings, leadership events, community orgs
Scope: 30-min talks to full-day workshops
Outcomes: Elevated knowledge, inspired team, real takeaways
?

Not sure where to start?

That's completely fine — and honestly one of the most common places people arrive from. Let's just have a conversation first. A 30-minute discovery call is free, low-pressure, and usually all it takes to figure out what you actually need.

Book a free call
How it works

A simple, low-friction process

Getting started should feel easy — not like homework. Here's exactly what working together looks like from first hello to final deliverable.

1

Discovery call

We talk through what you're working on, what's not working, and where you want to go. No pressure — just clarity.

2

Proposal

I send a clear proposal with engagement options — scope, format, and investment — so you can choose what fits best.

3

Refine together

You share feedback, we adjust. I want it to feel right for both of us before we move forward.

4

Contract

I send a simple, clear contract. Everything is transparent, mutual, and aligned with what we agreed.

5

Sign & kick off

We sign, schedule a kickoff, and get to work. I come prepared with questions and a clear plan for how we'll start.

6

The work

I do what I said I'd do — and then some. You'll always know where things stand. Communication is never a problem.

7

Confirm & celebrate

We check in that your expectations were met — ideally exceeded. This matters to me personally, not just professionally.

8

Feedback

I send a short feedback form. Your honest thoughts help me grow and help future clients know what to expect.

What people say

Kind words from people I've had the pleasure of working with

Real quotes from colleagues, clients, and mentees. Paste yours in as-is — authenticity is what makes these land.

Add your first testimonial here — even a short one goes a long way. The exact words matter more than perfect polish.

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Name, Title

Organization

A second quote — from a colleague, client, or mentee. Paste it in as-is and let it speak for itself.

—

Name, Title

Organization

A third voice — maybe from a mentoring relationship, a speaking event, or a consulting project. Variety helps visitors see the range of your work.

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Name, Title

Organization

More added as they come in — this section grows with every engagement.

Thought leadership

Publications & speaking

Research-backed. Conference-proven. A voice for data-driven, human-centered work in healthcare and beyond.

Peer-reviewed publications

  • 2025

    Recovery assessment scale score changes over a treatment episode among patients in a large behavioral health care system

    Psychiatric Services — Straub, Cox et al.

  • 2024

    Association between depression severity, mental health recovery and dropout from behavioral health care treatment

    Psychiatry Research Communications — Gibbons, Cox et al.

  • 2021

    Treatment outcomes and trajectories of change in patients attributing their eating disorder onset to anti-obesity messaging

    Psychosomatic Medicine — Mensinger, Cox, Henretty

  • 2021

    Women of diverse sexual identities admit to eating disorder treatment with differential symptom severity but achieve similar clinical outcomes

    International Journal of Eating Disorders — Murray, Cox et al.

  • 2020

    Body trust, agitation, and suicidal ideation in a clinical eating disorder sample

    International Journal of Eating Disorders — Duffy, Cox et al.

  • 2020

    Demographics and outcomes of patients with eating disorders treated in residential care

    Frontiers in Psychology — Fisher, Cox et al.

  • 2020

    Sexual and gender minority individuals report higher rates of abuse and more severe eating disorder symptoms

    International Journal of Eating Disorders — Mensinger, Cox et al.

+ 3 additional publications · full list available on request

Conferences & presentations

  • International Conference on Eating Disorders — New York City (2019, 2024)
  • International Conference on Eating Disorders — Chicago (2018)
  • International Conference on Eating Disorders — Prague (2017)
  • Eating Disorders Research Society — Chicago (2019)
  • Eating Disorders Alpbach International Conference — Austria (2019)
  • International Weight Stigma Conference — London, Ontario (2019)
  • Midwestern Psychological Association — Chicago (2020)
  • American Psychological Association — Denver (2016)
  • Pediatric Academic Societies — Baltimore (2016)
  • [Add additional engagements here]

Interested in having Shelbi speak?

She speaks on healthcare analytics, data literacy, women in tech, and human-centered leadership — with energy, warmth, and real expertise behind every word.

Speaking inquiry →
About Shelbi

Strategic thinking, grounded execution, and a genuine love for making things clearer.

I'm Shelbi Cox — founder of Zanalytics Consulting, published researcher, and someone who has spent 13+ years helping organizations make sense of their data and build systems that actually work.

My work lives at the intersection of data, product, and people. I specialize in analytics with deep expertise in healthcare and behavioral health — but I've worked across a wide range of industries, and I genuinely love the variety. There's something I find endlessly interesting about learning a new space and figuring out how to make the data serve the people in it.

What makes me a little different is how I work. I have a real knack for hearing someone's vision — even when it's half-formed — and helping them get it out of their head and into a clear, structured, executable plan. Whether that's building an analytics system from scratch, getting a stalled project back on track, or helping a leader find their footing, I show up fully invested every time.

I give everything 110%. That's not a tagline — it's just how I'm wired. My clients come back not only because the work was good, but because they felt genuinely supported throughout. Dependable. Clear. Honest when something needed to change.

I'm also deeply committed to community — especially for women in tech and healthcare. I mentor through formal organizational programs and the Women in Big Data network. I host a free monthly virtual call for professionals navigating transitions and new chapters. I believe good guidance shouldn't be gatekept.

Based in Southern California. Working nationally and remotely. I'd love to hear what you're building.

Dependable

I do what I say I'm going to do. Every time.

Clear communicator

I turn complexity into clarity — for executives, teams, and anyone in between.

Grounded in reality

Every recommendation I make, I'd stake my reputation on.

Genuinely invested

Your wins matter to me beyond the scope of work.

Shelbi Cox

Quick facts

📍Murrieta, CA · working nationally & remotely
🎓B.S. Psychology, University of Oregon
📜Certified: BI Analytics, Data Analytics, R, SQL, Python, Power BI, Data Visualization
🏥13+ years in healthcare data, analytics & product
📝10+ peer-reviewed publications
🎤Presented at 9+ national & international conferences
🌐Member: Tech Ladies · Women in Data · Women in Big Data

Let's start a conversation

Tell me a little about what you're working on. I'll be back in touch within 1–2 business days — no automated reply, just me.

Get in touch

Not sure what you need yet? That's okay.

The best first step is usually just a conversation. Book a free 30-minute discovery call, or use the form to share what's on your mind — I'll take it from there.

Book a discovery call

Free 30 min · no pitch, just clarity

Email directly

Shelbi.a.cox@gmail.com

Connect on LinkedIn

linkedin.com/in/shelbi-cox

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